Business Atlas

How Enterprise Is Built
Industries

Retail Industry

Also Known As Retail

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The sale of goods and services directly to consumers, the final link in the supply chain from producers and wholesalers to individual buyers, spanning small family stores to massive chains and e-commerce platforms.

Facts
Sector
Consumer and retail trade 1
Cross-Tradition Connections

Associated With

Loss Leader Pricing, Business Models

Loss-leader pricing is a retail pricing tactic by definition: a product priced to draw a shopper into a store or platform so that the same visit produces other, higher-margin sales.

Marketing, Practice Disciplines

Retail's own day-to-day operating decisions are organized through the retail marketing mix, marketing practice's own six-Ps framework applied directly to the store and the shelf.

Source Wikipedia, Retail

Companies In Industry

Amway sells consumer products directly to individual buyers through a network of independent distributors rather than through conventional retail stores, the direct-to-consumer channel closest to the sectors this atlas tracks.

Additional Source Wikipedia, Amway CorpLead section

Gillette manufactures personal care and grooming products rather than operating stores; Retail Industry is the closest sector category this atlas currently tracks for a consumer products manufacturer.

Additional Source Wikipedia, The Gillette CompanyLead section
Sources
1. Wikipedia, Retail
Wikipedialead section, sentence 2
Quote, lead section, sentence 2
Retailers are the final link in the supply chain from producers to consumers.
View the Source
1. Wikipedia, Retail
WikipediaAssociated With: Marketing, lead section, retail marketing mix
Quote, Associated With: Marketing, lead section, retail marketing mix
Day-to-day decisions are often described using the retail marketing mix, commonly summarized as six "Ps": product, place, promotion, price, personnel, and presentation (physical evidence).
View the Source
Wikipedia, Amazon (company)
WikipediaCompanies In Industry: Amazon, InfoboxView the Source
Wikipedia, Walmart
WikipediaCompanies In Industry: Walmart, InfoboxView the Source
Wikipedia, Loss Leader
WikipediaAssociated With: Loss Leader Pricing, lead section
Quote, Associated With: Loss Leader Pricing, lead section
A loss leader is a product sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services.
View the Source
Wikipedia, Sears Holdings
WikipediaCompanies In Industry: Sears Holdings Corporation, Lead section
Quote, Companies In Industry: Sears Holdings Corporation, Lead section
the parent company of the chain stores Kmart and Sears
View the Source
Wikipedia, Sears Holdings
WikipediaAssociated With: Sears Holdings Bankruptcy, 2018 bankruptcyView the Source
Wikipedia, Amway Corp
WikipediaCompanies In Industry: Amway Corp, Lead section
Quote, Companies In Industry: Amway Corp, Lead section
American multi-level marketing (MLM) company that sells health, beauty, and home care products.
View the Source
Wikipedia, The Gillette Company
WikipediaCompanies In Industry: The Gillette Company, Lead section
Quote, Companies In Industry: The Gillette Company, Lead section
Gillette is an American brand of safety razors and other personal care products including shaving supplies
View the Source
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