Business Atlas

How Enterprise Is Built
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Business and Industry Atlas

How Enterprise Is Built

A cross referenced encyclopedia of business and industry: the companies, founders and executives, industries and brands, business models, management thinkers and theories, and the corporate events that built and reshaped enterprise, alongside the practice disciplines of accounting, marketing, finance and entrepreneurship.

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6,711Companies and Brands481Founders, Executives and Management Thinkers209Industries23,857Entries
71,663Sourced facts

Browse the Atlas

Every section of the atlas.

Companies and Brands

11
Communication Services
1,074 entries
Consumer Discretionary
786 entries
Consumer Staples
1,070 entries
Energy
148 entries
Financials
424 entries
Health Care
160 entries
Industrials
2,227 entries
Information Technology
281 entries
Materials
251 entries
Real Estate
142 entries
Utilities
148 entries

Founders, Executives and Management Thinkers

2
Founder and Executive
409 entries
Management Theorist
72 entries

Industries

11
Communication Services
16 entries
Consumer Discretionary
39 entries
Consumer Staples
31 entries
Energy
7 entries
Financials
16 entries
Health Care
8 entries
Industrials
45 entries
Information Technology
11 entries
Materials
22 entries
Real Estate
5 entries
Utilities
9 entries

Business Models

10
Collaborative and Crowd-Based Models
14 entries
Corporate Structure and Sourcing Models
18 entries
Direct Sales and Distribution Channels
16 entries
Franchise and Licensing Models
3 entries
Marketplace and Platform Models
12 entries
Network and Referral-Based Selling Models
4 entries
Pricing and Revenue-Structure Models
14 entries
Production and Fulfillment Models
9 entries
Subscription and Recurring-Access Models
10 entries
Usage and Access-Based Models
5 entries

Management Theories

4
Behavioral, Human Relations and Contingency Theories
28 entries
Classical Management Theories
6 entries
Quality and Process Improvement Theories
9 entries
Strategic Planning and Performance Management Frameworks
35 entries

Corporate Events

7
Antitrust and Regulatory Actions
8 entries
Bankruptcies and Collapses
12 entries
Corporate Breakups and Divestitures
9 entries
Corporate Fraud and Financial Scandals
16 entries
Initial Public Offerings
11 entries
Mergers and Acquisitions
16 entries
Product Safety and Operational Crises
9 entries

Practice Disciplines

12
Accounting
0 links
Entrepreneurship
0 links
Finance
0 links
Human Resources
0 links
Leadership
0 links
Legal and Compliance
0 links
Management
0 links
Marketing
0 links
Operations
0 links
Organizational Behavior
0 links
Risk Management
0 links
Strategy
0 links

Products and Services

9
Communication Services
31 entries
Consumer Discretionary
48 entries
Consumer Staples
94 entries
Energy
1 entry
Financials
23 entries
Health Care
12 entries
Industrials
46 entries
Information Technology
64 entries
Materials
55 entries

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Featured today

A cross section of the collection.

Corporate Events

Microsoft-LinkedIn Acquisition

In 2016 Microsoft acquired the professional networking service LinkedIn for about 26.2 billion dollars, the largest acquisition in Microsoft's history

Practice Disciplines

Marketing

The practice discipline of acquiring, satisfying and retaining customers through the creation, communication and delivery of value, covering market re

Products and Services

Mastercard

Mastercard is a global electronic payment-card network founded in 1966 as Interbank Card Association, a cooperative of California banks formed to comp

Companies and Brands

Baidu, Inc.

Baidu, Inc. is a Chinese multinational technology company specializing in internet services and artificial intelligence. It holds a dominant position

Founders, Executives and Management Thinkers

Chris Curry

Christopher Curry, born on 28 January 1946, is a British businessman and the co-founder of Acorn Computers, together with Hermann Hauser and Andy Hopp

Industries

Financial Services Industry

The financial services industry provides economic services tied to finance, delivered through institutions such as commercial banks, investment banks

Business Models

Social enterprise

A social enterprise is a business model in which an organization applies ordinary commercial methods, selling goods or services in a market, in order

Management Theories

Job Description

A job description is a written narrative that describes the general tasks or other duties and responsibilities of a position. It may specify who the p

An Open Question

A gap nobody has closed yet, rotated daily.

Business History

What year, and by whom, did the razor-and-blades pricing model actually emerge?

See This Question