Business Atlas

How Enterprise Is Built
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Business and Industry Atlas

How Enterprise Is Built

A cross referenced encyclopedia of business and industry: the companies, founders and executives, industries and brands, business models, management thinkers and theories, and the corporate events that built and reshaped enterprise, alongside the practice disciplines of accounting, marketing, finance and entrepreneurship.

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6,493Companies and Brands291Founders, Executives and Management Thinkers203Industries22,803Entries
69,301Sourced facts

Browse the Atlas

Every section of the atlas.

Companies and Brands

11
Communication Services
968 entries
Consumer Discretionary
725 entries
Consumer Staples
1,068 entries
Energy
148 entries
Financials
419 entries
Health Care
159 entries
Industrials
2,192 entries
Information Technology
275 entries
Materials
250 entries
Real Estate
142 entries
Utilities
147 entries

Founders, Executives and Management Thinkers

2
Founder and Executive
223 entries
Management Theorist
68 entries

Industries

11
Communication Services
15 entries
Consumer Discretionary
38 entries
Consumer Staples
31 entries
Energy
7 entries
Financials
15 entries
Health Care
8 entries
Industrials
42 entries
Information Technology
11 entries
Materials
22 entries
Real Estate
5 entries
Utilities
9 entries

Business Models

10
Collaborative and Crowd-Based Models
14 entries
Corporate Structure and Sourcing Models
18 entries
Direct Sales and Distribution Channels
16 entries
Franchise and Licensing Models
3 entries
Marketplace and Platform Models
12 entries
Network and Referral-Based Selling Models
4 entries
Pricing and Revenue-Structure Models
14 entries
Production and Fulfillment Models
9 entries
Subscription and Recurring-Access Models
10 entries
Usage and Access-Based Models
5 entries

Management Theories

4
Behavioral, Human Relations and Contingency Theories
28 entries
Classical Management Theories
5 entries
Quality and Process Improvement Theories
9 entries
Strategic Planning and Performance Management Frameworks
31 entries

Corporate Events

7
Antitrust and Regulatory Actions
8 entries
Bankruptcies and Collapses
12 entries
Corporate Breakups and Divestitures
9 entries
Corporate Fraud and Financial Scandals
16 entries
Initial Public Offerings
11 entries
Mergers and Acquisitions
16 entries
Product Safety and Operational Crises
9 entries

Practice Disciplines

12
Accounting
27 links
Entrepreneurship
141 links
Finance
107 links
Human Resources
23 links
Leadership
15 links
Legal and Compliance
11 links
Management
25 links
Marketing
41 links
Operations
26 links
Organizational Behavior
13 links
Risk Management
2 links
Strategy
36 links

Products and Services

9
Communication Services
31 entries
Consumer Discretionary
43 entries
Consumer Staples
90 entries
Energy
1 entry
Financials
23 entries
Health Care
12 entries
Industrials
24 entries
Information Technology
64 entries
Materials
55 entries

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Featured today

A cross section of the collection.

Management Theories

Marketing Mix

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers as effe

Corporate Events

Google Shopping Antitrust Case

In 2017 the European Commission fined Google a record sum, later reported at roughly 2.4 billion euros, after finding that the company had abused its

Practice Disciplines

Risk Management

Risk management is defined in several consistent ways in the NIST Computer Security Resource Center glossary. The NIST Cybersecurity Framework Version

Products and Services

Mastercard

Mastercard is a global electronic payment-card network founded in 1966 as Interbank Card Association, a cooperative of California banks formed to comp

Companies and Brands

Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd. is an Israeli cybersecurity company operating in more than 60 countries, protecting over 100,000 organizations

Founders, Executives and Management Thinkers

Edward G. Budd

Edward Gowen Budd (December 28, 1870 to November 30, 1946) was an American inventor and businessman. As an employee of Hale and Kilburn, he innovated

Industries

Cybersecurity Industry

The cybersecurity industry, also called computer security or information technology security, is built around the subdiscipline of information securit

Business Models

Product Bundling

A business model in which several products or services are sold together as one package. William J. Adams and Janet L. Yellen's 1976 paper Commodity B

An Open Question

A gap nobody has closed yet, rotated daily.

Business history

In what year did corporate governance originate as a distinct practice?

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