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Companies and Brands

Amazon

Also Known As Amazon.com
Consumer Discretionary

Amazon is an American multinational technology conglomerate engaged in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence. It was founded on July 5, 1994 by Jeff Bezos as an online bookstore, initially under the name Cadabra, and expanded over time into the world's largest online retailer, with major subsidiaries including Amazon Web Services, Whole Foods Market and Twitch. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/

Facts
Company Type
Technology conglomerate 2
Founded Year
1994 2
Headquarters
Seattle, Washington, U.S. 2
Company Type
Company Type (category)
Public 1
FAQs

Who founded Amazon, and when?

Jeff Bezos, on July 5, 1994.

Jeff Bezos founded Amazon in a rented garage in Bellevue, Washington on July 5, 1994. He served as chief executive until stepping down on July 5, 2021, when he became executive chairman and was succeeded as CEO by Andy Jassy.
Connections

Associated With

Source Wikipedia, Advertising
Affiliate Marketing, Business Models

Amazon launched its Associates program in July 1996; it was not the first affiliate program but the first to become widely known.

Source Wikipedia, Affiliate Marketing

Amazon Echo is designed and sold by Amazon.

Source Wikipedia, History of Amazon

Amazon Prime is operated by Amazon.

Amazon Prime Video is operated by Amazon.

Amazon Web Services is operated by Amazon.

Dropshipping, Business Models

Amazon found early success applying the drop shipping model to book sales, listing over a million titles while physically stocking about two thousand.

Source Wikipedia, Drop Shipping

Kindle is designed and sold by Amazon.

The long tail's business application was built on 2003 research showing how much of Amazon's book revenue came from obscure titles unavailable in physical stores, the founding empirical case for the strategy.

Amazon markets itself as an everything store, selling across nearly every retail category from a single storefront, a widely cited one stop shop example.

Amazon operates one of the world's largest online marketplaces, hosting third-party sellers alongside its own retail listings.

Amazon is named directly by the source article as a platform business, alongside Airbnb, Uber, Microsoft and Google.

Source Wikipedia, Platform Economy
Source Wikipedia, Platform Economy

Amazon operated CreateSpace, a print-on-demand self-publishing service, one of the companies applying the model.

Source Wikipedia, Print on Demand

Founded By

Source Wikipedia, Jeff Bezos

Led By

Chief executive from Amazon's 1994 founding until stepping down on July 5, 2021, when he became executive chairman; succeeded as CEO by Andy Jassy.

Source Wikipedia, Jeff Bezos

Operates In

Source Wikipedia, Amazon (company)
Source Wikipedia, Amazon (company)

Related Corporate Events

Source Wikipedia, History of Amazon
In the Other Atlases

Developed

Also in Computing Atlas: developed by this subject.

Also in Computing Atlas: developed by this subject.

Also in Computing Atlas: developed by this subject.

Also in Computing Atlas: developed by this subject.

Also in Computing Atlas: developed by this subject.

Origin Of

Also in Computing Atlas: which originated in this subject.

Also in Computing Atlas: which originated in this subject.

Also in Computing Atlas: which originated in this subject.

Located In

Also in Geography Atlas: where this subject is located.

Sources
1. Wikidata: Amazon
Wikidata Q3884, class allow-list match (w-wdresolver-0926)View the Source
2. Wikipedia, Amazon (company)
Wikipedia
  • Lead section
    (doing business as Amazon) is an American multinational conglomerate engaged in e-commerce, retail, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company started as an online book marketplace that gradually expanded to include virtually all consumer products as well as many other categories, positioned as "The Everything Store".
  • Lead section
    Amazon has a reputation as an industry disruptor through innovation and aggressive reinvestment of profits.
  • Infobox: hq_location_city
    Seattle, Washington, and Arlington County, Virginia
  • Operates In: Retail Industry, Infobox
  • Operates In: Technology Industry, Infobox
View the Source
Wikipedia, Jeff Bezos
Wikipedia
  • Founded By: Jeff Bezos, Lead section
    He and his then-wife, MacKenzie Scott, left their jobs at D. E. Shaw and founded Amazon in a rented garage in Bellevue, Washington on July 5, 1994.
  • Led By: Jeff Bezos, Career section
    On July 5, 2021, Bezos took over the role of executive chairman and stepped down as the CEO and president of Amazon, succeeded by Amazon Web Services CEO Andy Jassy.
View the Source
Wikipedia, Drop Shipping
WikipediaAssociated With: DropshippingView the Source
Wikipedia, Affiliate Marketing
WikipediaAssociated With: Affiliate MarketingView the Source
Wikipedia, Platform Economy
Wikipedia
  • Associated With: Platform Business Model, Lead section
    These platforms - such as Amazon, Airbnb, Uber, Microsoft and Google - serve as intermediaries between various groups of users, enabling interactions, transactions, collaboration, and innovation.
  • Associated With: Platform economy, Wikipedia lead; target 266347
    These platforms, such as Amazon, Airbnb, Uber, Microsoft and Google, serve as intermediaries between various groups of users, enabling interactions, transactions, collaboration, and innovation.
View the Source
Wikipedia, History of Amazon
Wikipedia
  • Associated With: Amazon Initial Public Offering, Online bookstore and IPO
  • Related Corporate Events: Amazon Initial Public Offering
View the Source
Wikipedia, Print on Demand
WikipediaAssociated With: Print on demandView the Source
Wikipedia, Advertising
WikipediaAssociated With: Advertising, Wikipedia lead and sections; target 266347
Quote, Associated With: Advertising, Wikipedia lead and sections; target 266347
In 2025, Alphabet, Meta and Amazon controlled more than 50% of all advertising spend (globally, excluding China).
View the Source
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