The Swatch Group AG is a Swiss watchmaking and jewelry company headquartered in Biel/Bienne, formed in 1983 through the merger of the ASUAG and SSIH watch conglomerates during a crisis in the Swiss watch industry. It owns a large portfolio of watch brands spanning many price tiers, including Omega, Longines, Tissot and its own low-cost Swatch brand, the last of which is widely credited with helping revive Swiss watchmaking in the 1980s.
Facts
Company Type Founded Year HeadquartersBiel/Bienne, Switzerland 1 Company Type
Company Type (category) Connections
Operates In
A major retail company; classified in the atlas retail-industry.
In the Other Atlases
Located In
Also in Geography Atlas: where this subject is located.
Sources
1. Swatch Group, Wikipedia
Lead section
The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
Infobox: type
Public
Infobox, Headquarters
Headquarters: Biel/Bienne (canton of Bern), Switzerland
View the SourceWikidata: The Swatch Group AG
Wikidata Q694107, class allow-list match (w-wdresolver-0926)View the Source Reader Challenges (0)
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