Companies and Brands
The Swatch Group AG
Consumer Discretionary
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The Swatch Group AG is a Swiss watchmaking and jewelry company headquartered in Biel/Bienne, formed in 1983 through the merger of the ASUAG and SSIH watch conglomerates during a crisis in the Swiss watch industry. It owns a large portfolio of watch brands spanning many price tiers, including Omega, Longines, Tissot and its own low-cost Swatch brand, the last of which is widely credited with helping revive Swiss watchmaking in the 1980s.
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