Business Atlas

How Enterprise Is Built
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Founders, Executives and Management Thinkers

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The people of business: company founders and the executives who ran what they or others built, filed beside the theorists who studied how organizations actually work. A founder or executive is placed here for what they built or ran; a management theorist is placed here for the frameworks and doctrines they developed, whether or not they ever ran a company themselves. The two groups share this band because both answer the same question, who shaped how enterprise is understood and practiced, from opposite directions.

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