Business Atlas

How Enterprise Is Built
Sign In
Text size
100%
Theme
Products and Services

Burger King Whopper

Consumer Discretionary

The Whopper is the flagship hamburger of Burger King, also sold through its Australian franchise Hungry Jack's and BK Whopper Bar locations, introduced in 1957 by Burger King co-founder James McLamore in response to a larger burger a rival restaurant in Gainesville, Florida was selling. It originally cost 37 cents, equivalent to about 4.24 dollars in 2025, and consists of a flame-grilled 4 ounce beef patty on a sesame seed bun with mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. It became central to Burger King's advertising under the tagline the Home of the Whopper, prompted rival chains to release competing burgers in the 1970s, and has since been sold alongside a smaller Whopper Jr. version introduced in 1963 as well as plant-based and regional variants.

Facts
Classification
Sector (GICS)
Consumer Discretionary 1
Offering Kind
Product 1
Launch Year
1957 1
Maker
Burger King 1
Connections

In Sector

Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.

Sources
1. Whopper - Wikipedia
  • Lead, paragraph 1
    Introduced in 1957
  • History
    The Whopper was created in 1957 by Burger King co-founder James McLamore
  • Introduction, GICS sector classification
    The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks.
  • Introduction, offering kind classification
    The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks.
View the Source
Wikidata: Burger King Whopper
Wikidata Q1135327, class allow-list match (w-wdresolver-0926)View the Source
Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.