Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations, and on the management of marketing resources and activities. It is concerned with recognizing, generating and disseminating market insight so that a company can make better market related decisions. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
Facts
Partially Attested
Origin YearTaken as the first edition of Philip Kotler's textbook Marketing Management: Analysis, Planning and Control, published by Prentice Hall in 1967; the practice of managing marketing is older than the textbook. Core ClaimThe strategic organizational discipline focused on the practical application of marketing orientation, techniques and methods inside enterprises, and on managing marketing resources and activities. 1 Classification
Topic (Functional Area) Connections
Addresses Topic
Associated With
Kotler's textbook Marketing Management, first published in 1967, is widely credited with defining and systematizing the discipline as an academic and professional field.
Source Wikipedia, Marketing management
Developed By
Source Wikipedia, Philip Kotler
Open Questions
Source Wikipedia, Marketing management
Sources
1. Wikipedia, Marketing management
Introduction
the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities
Introduction, functional area topic classification
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
- Associated With: Philip Kotler
View the Source2. ESCP Library catalogue, Marketing management: analysis, planning and control (Kotler)
Bibliographic details lineQuote, Bibliographic details line
Published by Prentice Hall - 1967 , 1ère ed.
Wikipedia, Philip Kotler
WikipediaDeveloped By: Philip Kotler, Writings and activitiesQuote, Developed By: Philip Kotler, Writings and activities
In 1967, Kotler published Marketing Management: Analysis, Planning, and Control
Open Questions (1 open question)
In what year did marketing management emerge as a distinct discipline?
The atlas's own cited source defines marketing management and references later scholars and frameworks but gives no year for when it emerged as a formal discipline.
What would resolve this A marketing-history source that names the period or milestone work marking marketing management's emergence as its own discipline, separate from general marketing practice.
Marketing historyWikipedia, Marketing management
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