Philip Kotler (b. 1931) is an American marketing scholar and S. C. Johnson & Son Distinguished Professor of International Marketing Emeritus at Northwestern University's Kellogg School of Management, widely regarded as the father of modern marketing management for integrating economics, organizational theory and behavioral psychology into marketing practice.
Facts
Defining ContributionAuthor of Marketing Management (1967), the textbook that helped establish marketing as a rigorous management discipline and popularized the concept of the marketing mix. 1 Notable WorkMarketing Management (1967) 1 Cross-Tradition Connections
Associated With
Widely credited as the father of modern marketing management.
Sources
1. Wikipedia, Philip Kotler
1. Wikipedia, Philip Kotler
WikipediaAssociated With: Marketing, Views about marketing sectionQuote, Associated With: Marketing, Views about marketing section
he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more "important" work of production.
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