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The Swatch Group AG

Consumer Discretionary

The Swatch Group AG is a Swiss watchmaking and jewelry company headquartered in Biel/Bienne, formed in 1983 through the merger of the ASUAG and SSIH watch conglomerates during a crisis in the Swiss watch industry. It owns a large portfolio of watch brands spanning many price tiers, including Omega, Longines, Tissot and its own low-cost Swatch brand, the last of which is widely credited with helping revive Swiss watchmaking in the 1980s.

Facts
Company Type
Public 1
Founded Year
1983 1
Headquarters
Biel/Bienne, Switzerland 1
Connections

Operates In

A major retail company; classified in the atlas retail-industry.

In the Other Atlases
Sources
1. Swatch Group, Wikipedia
  • Infobox, Founded
    Founded: 1983
  • Infobox, Type
    Type: Public
  • Infobox, Headquarters
    Headquarters: Biel/Bienne (canton of Bern), Switzerland
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