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Waffle House

Consumer Discretionary

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Waffle House is a privately held American restaurant chain founded in 1955 by Joe Rogers Sr. and Tom Forkner, headquartered in Norcross, Georgia near Atlanta, and built around Southern breakfast fare served around the clock at every location. Concentrated in the American Midwest and South, where it functions as a regional cultural icon, the chain operates roughly 2,000 restaurants across 25 states and has been recognized by the United States Federal Emergency Management Agency as one of the top corporations for disaster response, since whether a location stays open during a storm is used informally to gauge disaster severity.

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