Sunrise (studio)

Sunrise is a Japanese animation studio, now the flagship division and trade name for the IP Production Group unit of Bandai Namco Filmworks, a subsidiary of Bandai Namco Holdings. Before 2022 it operated as a separate company. It began in September 1972 as Sunrise Studio, founded by seven former staff of Mushi Production, split from its backers Shoeisha and Tohokushinsha in 1977 to become Nippon Sunrise, and took its present name in 1987. Bandai acquired it in 1994, and it became part of Bandai Namco Holdings when Bandai merged with Namco in 2005. It focused on robot anime tied to toy sales and is known for the Gundam series, Code Geass, City Hunter, Inuyasha and Love Live. Much production work is outsourced to other studios.