Mary Kay

Mary Kay Inc. is an American privately owned multi-level marketing company that sells cosmetics through a direct marketing model. Mary Kay Ash founded it in 1963 around a line of cosmetics she had been wearing for several years, buying the formula from a woman who had been selling it privately; at the start it had 318 consultants and sales of 198,154 dollars. The company is based in Addison, Texas, and its primary manufacturing plant is in Dallas. Its beauty consultants earn income by selling to people in their community and by commissions when they recruit others to sell under their network. Ash's son Richard Rogers is chairman, and her grandson Ryan Rogers was named chief executive in November 2022, succeeding David Holl, who had held the post since 2006. The company is also known for awarding pink Cadillacs to top consultants, a practice that began in 1969.