Business Atlas

How Enterprise Is Built
Sign In
Text size
100%
Theme
Companies and Brands

Group 44

Consumer Discretionary

Group 44 Incorporated was an American motor racing team and motorsports marketing business founded in 1965 by the driver Bob Tullius with the mechanic Brian Fuerstenau and the advertising executive Dick Gilmartin, who left in the first year. It earned its living three ways: racing its own cars, building racing cars for paying customers, and running a marketing and sponsorship department for vehicle manufacturers and racing teams. For most of its life it was tied to British Leyland, first fielding Triumph TR and Spitfire models and later MG and Jaguar cars, and for a time almost all of British Leyland's marketing in the United States went through it. It entered two Jaguar XJR-5 cars at Le Mans in 1984, the first Jaguar entry there in 27 years. After losing the Jaguar prototype program to Tom Walkinshaw Racing it prepared three Audi 200 Quattros for the Trans Am Series, where Hurley Haywood won the 1988 drivers' title. Group 44 closed in 1990 when its last sponsorship contract expired, having won 14 national SCCA championships, three Trans Am titles and more than 300 races.

Facts
Founded Year
1965 1
Status
Defunct 1
Chronology
Dissolved Year
1990 1
Company Type
Company Type (category)
Racing Team 1
Connections

Companies Founded

Source Bob Tullius (Wikipedia)

Companies Led

Source Bob Tullius (Wikipedia)

Founded By

Source Bob Tullius (Wikipedia)

Led By

Source Bob Tullius (Wikipedia)

Operates In

Source Bob Tullius (Wikipedia)
Sources
1. Bob Tullius (Wikipedia)
  • Motorsports career, Group 44, founding
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
  • Motorsports career, Group 44, closure status
    Group 44 continued to operate until 1990, only shutting down when the last of their sponsorship contracts expired.
  • Motorsports career, Group 44, type
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
  • Founded By: Bob Tullius, Motorsports career, Group 44, founder
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
  • Led By: Bob Tullius, Motorsports career, Group 44, owner
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
  • Operates In: Automotive Industry, Motorsports career, Group 44, business
    ran an extensive marketing and sponsoring department for vehicle manufacturers and racing teams
  • Companies Founded: Bob Tullius, Motorsports career, Group 44, founded
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
  • Companies Led: Bob Tullius, Motorsports career, Group 44, owner
    In 1965, Tullius established his own racing team, named Group 44 Incorporated
View the Source
Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.