Xavier Peugeot

Xavier Peugeot is a French automotive executive who has spent his career inside the PSA Peugeot Citroen group and its successor Stellantis. According to the announcement published by Automotive World, he joined the group in 1994 and held various positions in sales and marketing, including director of the Peugeot subsidiary in the Netherlands between 2005 and 2007 and director of marketing and communications for the Peugeot brand from 2009 to 2011. In 2012, as Peugeot product director, he helped build a coherent global range for the brand, in 2014 he took over as head of Citroen product, and in 2019 he became director of the commercial vehicles business unit for PSA and then Stellantis. From 3 February 2025 he is chief executive officer of the DS Automobiles brand, reporting to the chief operating officer for Enlarged Europe, and he also became Stellantis head of heritage. The announcement gives his age as 60 and says he holds master's degrees from the Sorbonne and Paris Dauphine universities.