Seth Godin

Seth Godin (born 1960) is an American author, marketing expert, entrepreneur and former dot-com business executive. He graduated from Tufts University in computer science and philosophy and earned an MBA at the Stanford Graduate School of Business. After leaving Spinnaker in 1986 he started Seth Godin Productions, a book packaging business, with 20,000 dollars of his own money. In 1995 he and Mark Hurst co-founded Yoyodyne, a permission marketing company that Yahoo bought in 1998 for 29.6 million dollars, after which he became Yahoo vice president of direct marketing. He launched Squidoo in 2006, sold in 2014, and founded the altMBA online workshop in 2015. His awards include Forbes Business Book of the Year for Free Prize Inside in 2004 and induction into the American Marketing Association Marketing Hall of Fame in 2018.