Luca Napolitano

Luca Napolitano is an Italian automotive executive who spent his career in sales and marketing at Fiat and its successors. He joined what was then the Fiat Group in 2000 and held a series of sales and marketing roles with the company, overseeing markets in Italy, Spain and other countries across Europe, the Middle East and Africa, and building expertise in fleet and retail sales, dealer management and network development. When Fiat Chrysler and Peugeot S.A. merged to form Stellantis, he became chief executive of the Lancia brand and a member of the group's executive team in January 2021, and he oversaw the revival of Lancia, a storied Italian brand that had been reduced to a single model sold only in Italy. In 2022 he announced the brand's renaissance, a ten-year plan that included three new electric models, a new online distribution model and expansion into the rest of Europe. Stellantis named him its global chief sales and marketing officer from 1 June while he kept the Lancia role. In November 2025 Il Sole 24 Ore reported that he was no longer Lancia chief executive, that Roberta Zerbi had been appointed in his place, and that he had become head of Stellantis & You Sales and Service. He is a different person from the Italian singer-songwriter of the same name.