Franchise and Licensing Models

Named models that capture revenue by granting another party the right to use a brand, operating format or piece of intellectual property in exchange for a fee or royalty, including franchising an established business format and licensing a brand, patent or technology to a third party. Belongs here: any model whose defining act is granting usage rights over an intangible asset rather than transferring physical goods or providing an underlying service directly. Does not belong here: a company that manufactures goods under a licensor's brand as the licensee, grouped under Production and Fulfillment Models as white-label manufacturing.