The Wikipedia article on marketing, used for its definition and scope as a business practice discipline.
Facts
Citation
PublisherWikipedia
URLhttps://en.wikipedia.org/wiki/Marketing
Source TypeEncyclopedia
Assessment
Reliability Tier2
Sources
Wikipedia, Marketing
Wikipedialead section, opening definitionQuote, lead section, opening definition
Marketing is the act of acquiring, satisfying and retaining customers.
Claims Backed By This Source (15 claims)
This source backs 15 claims across the atlas. As facts: 10 well-attested. Plus 5 entities citing it as a general reference with no single fact or relationship attached.
Disposition By Topic
- Practice Disciplines, 10 claims: 5 well-attested, 5 general references.
- Sources, 5 claims: 5 well-attested.
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