Wheaties is a breakfast cereal of wheat and bran flakes made by General Mills, introduced in November 1924 under the working name Washburn's Gold Medal Whole Wheat Flakes before an employee contest gave it its current name. The cereal is known for featuring prominent athletes on its packaging, a practice that began with baseball player Lou Gehrig in 1934, and has carried the tagline The Breakfast of Champions since 1927; basketball player Michael Jordan holds the record with eighteen box appearances. Wheaties aired the first prerecorded singing radio commercial jingle in 1926, but its sales fell sharply in later years, declining 78 percent in the United States between 2005 and 2014. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
Facts
Classification
Sector (GICS) Offering Kind Connections
In Sector
Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.
Sources
1. Wheaties (Wikipedia)
Introduction
Wheaties is an American brand of breakfast cereal that is made by General Mills.
Introduction, GICS sector classification
Wheaties is an American brand of breakfast cereal that is made by General Mills.
Introduction, offering kind classification
Wheaties is an American brand of breakfast cereal that is made by General Mills.
View the SourceWikidata: Wheaties
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