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Products and Services

Special K

Consumer Staples

Special K is a brand of cereal and meal bars introduced by Kellogg's in the United States in 1955, made primarily from lightly toasted rice, wheat and barley and originally marketed as a low-fat cereal that could be eaten as part of a weight-loss diet, including a Special K Challenge program that promised six pounds of weight loss in two weeks by replacing two daily meals with Special K products. The brand expanded over time into snacks and beverages, most of which have since been discontinued, and offers varieties including Original, Red Berries, Chocolatey Delight and Cinnamon Pecan. Since a 2023 corporate spinoff the brand is produced by WK Kellogg Co for North America and by Kellanova for the rest of the world, and it has faced controversies in Denmark, the Netherlands, Canada and the United States over vitamin fortification levels and ingredients. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/

Facts
Classification
Sector (GICS)
Consumer Staples 1
Offering Kind
Product 1
Launch Year
1955 2
Connections

In Sector

Consumer Staples, Sectors

Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.

Sources
1. Special K (Wikipedia)
  • Introduction
    Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's.
  • Introduction, GICS sector classification
    Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's.
  • Introduction, offering kind classification
    Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's.
View the Source
2. Wikidata: Special K
  • Wikidata Q3492829, class allow-list match (w-wdresolver-0926)
  • Wikidata P571 claim
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