Crest is an American brand of toothpaste and other oral hygiene products made by the multinational company Procter and Gamble and sold worldwide. In several European countries, including Germany, Poland, and Russia, it is sold under the Blend a Med name, an established German toothpaste brand Procter and Gamble acquired in 1987. In many other countries, including France, the United Kingdom, and Australia, Procter and Gamble markets similar oral hygiene formulations under the Oral B brand.
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Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.
Sources
1. Wikidata: Crest Toothpaste
Wikidata Q3002499 P571 (inception), matched by label plus product/brand/service class (w-bbfill-business-other-0926, manual resolve after WDQS 504 timeouts)View the Source Reader Challenges (0)
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