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Products and Services

LEGO

Consumer Discretionary

LEGO is a line of interlocking plastic building bricks and construction toys made by the Danish company The Lego Group, with the modern stud-and-tube brick design patented in 1958 by Godtfred Kirk Christiansen, building on earlier wooden and plastic toys the company had made since its 1932 founding by his father, Ole Kirk Christiansen. The interlocking brick system's cross-set compatibility, largely unchanged since the 1950s design, let generations of sets and licensed themes (including Star Wars and other film properties) remain physically compatible with one another, and LEGO became one of the largest and most enduringly popular toy brands in the world.

Facts
Classification
Sector (GICS)
Consumer Discretionary 1
Offering Kind
Product 1
Launch Year
1949 2
Connections

In Sector

Sources
1. Wikipedia: LEGO
WikipediaLead section
Quote, Lead section
Lego (, LEG-oh; Danish: [ˈle̝ːko]) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
View the Source
2. Wikidata: LEGO
Wikidata Q170484 P571 (inception), matched by label plus product/brand/service class (w-bbfill-business-other-0926, manual resolve after WDQS 504 timeouts)View the Source
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