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Burger King Whopper

Consumer Discretionary

The Whopper is the flagship hamburger of Burger King, also sold through its Australian franchise Hungry Jack's and BK Whopper Bar locations, introduced in 1957 by Burger King co-founder James McLamore in response to a larger burger a rival restaurant in Gainesville, Florida was selling. It originally cost 37 cents, equivalent to about 4.24 dollars in 2025, and consists of a flame-grilled 4 ounce beef patty on a sesame seed bun with mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. It became central to Burger King's advertising under the tagline the Home of the Whopper, prompted rival chains to release competing burgers in the 1970s, and has since been sold alongside a smaller Whopper Jr. version introduced in 1963 as well as plant-based and regional variants.

Facts
Classification
Sector (GICS)
Consumer Discretionary 1
Offering Kind
Product 1
Launch Year
1957 1
Maker
Burger King 1
Connections

In Sector

Sources
1. Whopper - Wikipedia
  • Lead, paragraph 1
    Introduced in 1957
  • Lead section
    Introduced in 1957 in response to the large burger size of a local restaurant in Gainesville, Florida, it became central to Burger King's advertising, including the chain's tagline "the Home of the Whopper." Burger King's competitors began releasing similar products in the 1970s designed to compete against it.
  • Introduction, GICS sector classification
    The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks.
  • Introduction, offering kind classification
    The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks.
View the Source
Wikidata: Burger King Whopper
Wikidata Q1135327, class allow-list match (w-wdresolver-0926)View the Source
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