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What year, decade or founding publication marks the origin of the inclusive business model as a named concept?

Open Question

The cited Wikipedia article on inclusive business fully describes the mechanism (value creation over value capture, non-discrimination, integrating low-income populations into the value chain) but names no year, decade, report or publication anywhere in its text for when the concept was first defined or popularized.

What would resolve this A citable source, such as a dated development-economics or business-strategy text or report (for example a UNDP or World Business Council for Sustainable Development base-of-the-pyramid publication), naming the year or publication that first defined or popularized the inclusive business model as a named concept.
Openbusiness historyWikipedia, Inclusive business
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Source Wikipedia, Inclusive business
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Wikipedia, Inclusive business
WikipediaWhole article checked for any year, decade or publication referenceView the Source
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