Procter & Gamble-Gillette Merger

Procter & Gamble completed its 57 billion dollar acquisition of The Gillette Company in October 2005, then the largest deal in consumer-products history, bringing brands including Gillette razors, Duracell batteries and Oral-B into P&G's portfolio. The merger, championed by investor Warren Buffett who was a major Gillette shareholder, created the world's largest consumer-goods company by revenue at the time and was widely cited as a model of successful large-scale brand integration. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/