Philip Kotler (b. 1931) is an American marketing scholar and S. C. Johnson & Son Distinguished Professor of International Marketing Emeritus at Northwestern University's Kellogg School of Management, widely regarded as the father of modern marketing management for integrating economics, organizational theory and behavioral psychology into marketing practice. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
Facts
BirthplaceChicago, Illinois, United States 1 Defining ContributionAuthor of Marketing Management (1967), the textbook that helped establish marketing as a rigorous management discipline and popularized the concept of the marketing mix. 2 Notable WorkMarketing Management (1967) 2 Connections
Associated With
Source Wikipedia, Philip Kotler
Widely credited as the father of modern marketing management.
Source Wikipedia, Philip Kotler
Kotler's textbook Marketing Management, first published in 1967, is widely credited with defining and systematizing the discipline as an academic and professional field.
Source Wikipedia, Marketing management
In the Other Atlases
Sources
1. Wikipedia, Philip Kotler
2. Wikipedia, Philip Kotler
WikipediaAssociated With: Marketing, Views about marketing sectionQuote, Associated With: Marketing, Views about marketing section
he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more "important" work of production.
Wikipedia, Marketing management
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.
Sign in to dispute this or suggest a correction.