Al Ries (14 November 1926 to 7 October 2022) was an American marketing professional and author known for co-developing the concept of positioning in marketing strategy alongside Jack Trout. Their ideas first appeared in a 1972 series of articles in Advertising Age and were expanded into the 1981 book Positioning: The Battle for Your Mind, which became foundational to modern marketing theory. Ries later co-founded the consulting firm Ries and Ries with his daughter Laura Ries and was inducted into the Marketing Hall of Fame by the American Marketing Association's New York chapter in 2016.
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Al Ries co-developed positioning theory with Jack Trout in the 1972 Advertising Age series expanded into the 1981 book Positioning, foundational to modern marketing practice.
Source Wikipedia, Al Ries
Theories and Models Developed
Source Positioning (marketing) (Wikipedia)
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Alfred Paul Ries (November 14, 1926 - October 7, 2022) was an American marketing professional and author.
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November 14, 1926
- Associated With: Marketing
View the SourcePositioning (marketing) (Wikipedia)
Theories and Models Developed: Positioning (marketing), Lead sentenceQuote, Theories and Models Developed: Positioning (marketing), Lead sentence
The concept was popularised by advertising executives Al Ries and Jack Trout
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