The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers as effectively and efficiently as possible. These elements are commonly sorted into the categories of product, price, place and promotion, and the marketing mix has been described as the set of marketing tools a firm uses to pursue its marketing objectives in its target market. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
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Core ClaimThe set of controllable elements or variables a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. 1 Classification
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1. Wikipedia, Marketing mix
Introduction
the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible
History section, the 4Ps formalization
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy, who presented them within a managerial approach.
Lead section
The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.
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