Business Atlas

How Enterprise Is Built
Sign In
Text size
100%
Theme
Founders, Executives and Management Thinkers

Zhang Ruimin

Also Known As 张瑞敏
Founder and Executive

Zhang Ruimin is a Chinese businessman who took over management of a struggling, near-bankrupt refrigerator factory in Qingdao in 1984 and rebuilt it into Haier, one of the world's largest home appliance manufacturers. He became known early in his tenure for a widely told episode in which he had employees publicly smash dozens of defective refrigerators with sledgehammers to enforce a quality standard, an event credited with reshaping the company's culture around manufacturing quality. Under his decades of leadership Haier expanded internationally through acquisitions including the appliance businesses of General Electric and Fisher and Paykel, and Zhang later promoted a management philosophy he called Rendanheyi, restructuring Haier into thousands of small, semi-autonomous entrepreneurial units.

Facts
Birth Date
1949-01-05 1
Birth Year
1949 1
Birthplace
Qingdao, Shandong 1
Nationality
Chinese 1
Defining Contribution
Founded Haier Group and led it from an insolvent Qingdao refrigerator factory into one of the world's largest home appliance manufacturers. 1
Notable Work
Rendanheyi model 1
Connections

Associated With

Zhang Ruimin led Haier's transformation from a failing collective factory into a global consumer electronics and home appliance maker.

In the Other Atlases
Sources
1. Wikipedia, Zhang Ruimin
  • Infobox
    5 January 1949
  • Lead section
    Chinese businessman
  • Early life
    in Qingdao, Shandong
  • Lead section, Chinese name
    张瑞敏
  • Lead section, paragraph 1, sentence 2
    Haier grew from an insolvent Qingdao refrigerator factory into one of the world's largest home appliance manufacturers
  • Lead section, paragraph 4, sentence 3
    He created the Rendanheyi model
View the Source
Wikidata: Zhang Ruimin
Wikidata Q701830, class allow-list match (w-wdresolver-0926)View the Source

Take a Related Quiz

Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.