Luke Lerdwichagul

Luke Lerdwichagul is the co-founder of Glitch Productions, an independent animation studio based in Parramatta, New South Wales, which he started with his brother Kevin Lerdwichagul. He began making YouTube videos in 2009 and around 2011 created SMG4, a machinima channel built from footage of an emulated Super Mario 64 that parodies internet memes and popular culture; he took on a directing role on it and voices its central author surrogate character. Around 2016 Kevin saw the channel's wide audience and the chance to build a business around it, and in May 2017 Luke mentioned in a fan mail video that he had founded a company, then called Glitchy Boy, to represent SMG4 and related channels. In September 2018 the brothers explained the concept of the company, rebranded as Glitch Productions. The studio lists Luke as chief content officer beside Kevin as chief executive, and has produced animated web series including Meta Runner, Murder Drones and The Amazing Digital Circus. Both founders were featured in Forbes' 30 Under 30 list for Media, Marketing and Advertising in 2023.