Amway Corp is an American direct selling and multi-level marketing company that manufactures and sells health, beauty, home care and nutrition products through a global network of independent distributors. It was founded in 1959 in Ada, Michigan, by Jay Van Andel and Richard DeVos, who had previously worked together distributing Nutrilite vitamin products, and it became business literature's most commonly cited example of the multi-level marketing compensation model. The company and its founders were the subject of the 1979 Federal Trade Commission case In re Amway Corp., which held that multi-level marketing structures are not illegal in themselves, though it also found Amway guilty of price fixing and making exaggerated income claims. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
Facts
Company TypeDirect selling and multi-level marketing company 1 Founded Year Headquarters Company Type
Company Type (category) Connections
Associated With
Amway built its business on direct selling, distributing products through an independent salesforce rather than retail stores.
Amway, founded in 1959, is multi-level marketing's most commonly cited real-world example and was the subject of the 1979 FTC case In re Amway Corp., which held MLM structures are not illegal in themselves though it found Amway guilty of price fixing and exaggerated income claims.
Source Wikipedia, Amway Corp
Founded By
Co-founded Amway with Richard DeVos in 1959.
Source Wikipedia, Amway Corp
Co-founded Amway with Jay Van Andel in 1959.
Source Wikipedia, Amway Corp
Led By
Van Andel co-founded Amway in 1959 and served as its chairman.
Source Wikipedia, Jay Van Andel
DeVos co-founded Amway in 1959 and served as its president.
Source Wikipedia, Richard DeVos
Operates In
Amway sells consumer products directly to individual buyers through a network of independent distributors rather than through conventional retail stores, the direct-to-consumer channel closest to the sectors this atlas tracks.
Additional Source Wikipedia, Amway CorpLead section
In the Other Atlases
Sources
1. Wikipedia, Amway Corp
Wikipedialead section
Amway is an American multi-level marketing company that sells health, beauty, and home care products, among others.
Lead section, second sentence
The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan.
- Infobox company, type field: "Private"
- Founded By: Jay Van Andel, history section
- Founded By: Richard DeVos, history section
View the Source Wikidata: Amway Corp
Wikidata Q481800, class allow-list match (w-wdresolver-0926)View the Source Wikipedia, Jay Van Andel
Wikipedia, Richard DeVos
Frequently Asked Questions
Was Amway ever found guilty of any wrongdoing by regulators?
Amway, founded in 1959 in Ada, Michigan by Jay Van Andel and Richard DeVos, became business literature's most commonly cited example of the multi-level marketing compensation model. The company and its founders were the subject of the 1979 Federal Trade Commission case In re Amway Corp., which held that multi-level marketing structures are not illegal in themselves, though it also found Amway guilty of price fixing and making exaggerated income claims.
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