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Samsung Galaxy Note 7 Recall

Product Safety and Operational Crises

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Samsung recalled its flagship Galaxy Note 7 smartphone worldwide in September 2016, and then discontinued it entirely in October, after defective batteries caused dozens of devices to catch fire or explode, including incidents on commercial aircraft that led airlines and regulators to ban the phone from flights. The crisis cost Samsung an estimated 5 billion dollars and significant reputational damage, though the company recovered within a year with its next flagship release.

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Event Type
Product recall crisis 1
Event Year
2016 1
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