Birra Moretti is an Italian brewing company founded in 1859 by Luigi Moretti in Udine, Italy, known for its mustachioed-gentleman brand mascot that originated in the 1940s. The Moretti family controlled the brewery until 1989, when it sold a 70 percent stake to Labatt Brewing Company; Interbrew acquired it through Labatt's takeover in 1995 and sold it to Heineken the following year, which has owned it since. By the late 1980s it ranked as the third-largest brewery in Italy with about 10 percent of the market, and it now produces across several Italian sites as well as a facility in Manchester, England.
Facts
Company Type Founded Year Headquarters Company Type
Company Type (category) Company Type (category) Connections
Operates In
A brewery or alcoholic beverage producer; classified in the atlas alcoholic-beverage-industry.
In the Other Atlases
- Also in Geography Atlas: Italy, located there.
Sources
1. Wikidata: Birra Moretti
- Wikidata Q865840, class allow-list match (w-wdresolver-0926)
- Wikidata Q865840 P31=Q167270 (trademark) (w-bbfill-business4-0926 knownqid fetch)
- Wikidata Q865840 P31=Q131734 (brewery) (w-bbfill-business4-0926 knownqid fetch)
View the Source2. Birra Moretti - Wikipedia
Lead section
founded in Udine in 1859 by Luigi Moretti.
Opening paragraph
Italian brewing company
Infobox, Location
Location: Udine, Italy
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