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Under Armour, Inc.

Consumer Discretionary

Under Armour, Inc. is an American sports apparel and footwear company headquartered in Baltimore, Maryland. It was founded in 1996 by Kevin Plank, a former special teams captain on the University of Maryland football team, who developed a moisture-wicking compression T-shirt intended to be worn under a football jersey in place of the sweat-absorbing cotton shirts athletes typically wore at the time. Plank began selling the shirts out of the trunk of his car to college and professional teams, and Under Armour grew from that original compression garment into a broader athletic apparel, footwear, and accessories business that competes with larger established sportswear makers.

Facts
Company Type
Public 1
Founded Year
1996 1
Headquarters
Baltimore, Maryland, U.S. 1
Connections

Operates In

A major retail company; classified in the atlas retail-industry.

In the Other Atlases
Sources
1. Under Armour - Wikipedia
  • Infobox, founded
    September 25, 1996
  • Infobox, type
    Public
  • Infobox, hq_location
    Baltimore, Maryland, U.S.
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