Optimum (brand)

Optimum is an American telecommunications brand owned and operated by Optimum Communications, the company formerly known as Altice USA, which renamed itself in November 2025 to match its service brand. The brand was introduced in 1996 building on a cable television system dating to the 1970s, and its trademark was first used commercially in August 1994. Optimum operates as the fourth largest cable provider in the United States, offering internet, television, mobile phone and voice over IP services across twenty one states through its Optimum One platform, which combines broadband, television, telephone and streaming applications into a single system. The brand expanded through the rebranding of acquired providers, including Suddenlink, which became Optimum in August 2022, and Morris Broadband, acquired and rebranded in 2021.