Chrysler Europe was the European arm of the American automaker Chrysler, active from 1967 until 1978. Chrysler had bought 15 percent of the French maker Simca from Ford in 1958 and took control of it in 1963, then took over the British Rootes Group in 1967 and the Spanish truck and car maker Barreiros, and it brought the three businesses together under one name. Cars and vans carried the Chrysler, Simca, Dodge and Matra-Simca badges in different countries, and the company retired the old Hillman, Humber, Singer and Sunbeam names in favour of Chrysler. It never made a lasting profit, and in 1978 Chrysler sold it to PSA Peugeot Citroën, which revived the Talbot name for its cars.
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Source Chrysler Europe (Wikipedia)
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Source Chrysler Europe (Wikipedia)
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1. Chrysler Europe (Wikipedia)
Lead, years of operation
Chrysler Europe was the American automotive company Chrysler's operations in Europe from 1967 through 1978.
Lead, sale to PSA
In 1978, Chrysler sold the division to PSA Peugeot Citroën.
Subsidiary Of: Chrysler Corporation, Lead, parent
Chrysler Europe was the American automotive company Chrysler's operations in Europe from 1967 through 1978.
Operates In: Automotive Industry, Lead, industry
Chrysler Europe was the American automotive company Chrysler's operations in Europe from 1967 through 1978.
In Group: Automobiles and Components Companies in Europe, Formation, European operations
It was formed from the merger of the French Simca, British Rootes and Spanish Barreiros companies.
View the SourceSimca (Wikipedia)
Parent Company Of: Simca, Lead, Chrysler eraQuote, Parent Company Of: Simca, Lead, Chrysler era
In 1970, Simca became a brand of Chrysler's European business, ending its period as an independent company.
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