Business Atlas

How Enterprise Is Built
Sign In
Text size
100%
Theme
Business Models

Network Orchestrator

Marketplace and Platform Models

Citation Formats

General Reference

APA Style

BibTeX

A network orchestrator is a company that creates and coordinates a network of peers who interact with and share in the value the network creates, whether by selling products or services, building relationships, sharing advice or reviews, or collaborating and co-creating with one another. Examples commonly cited for the model include eBay, Red Hat, Visa, Uber, Tripadvisor, and Alibaba. The concept grew out of organizational behavior research on interfirm networks beginning in the early 1990s, and the term itself came into use in the early 2000s to describe this style of business.

Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0 open reader challenges)
No disputes yet. Spotted an error or a better source? Open the first one.

View At A Past Year

The atlas records no dated fact of its own for this entry, so there is no other year to choose.