Consumer-to-business, or C2B, is a business model in which individual consumers create value that a business then consumes, for instance when a consumer writes a product review or submits an idea for a new product that the business goes on to adopt. In the C2B model a reverse auction or demand-collection approach lets buyers name their own price for a specific good or service, which the seller may then accept as binding, and for a C2B transaction to work the consumer must offer the business something of value, with the roles involved established before the exchange takes place.
Facts
Core MechanismConsumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. 1 Connections
Associated With
Consumer-to-business transactions, in which an individual offers a good or service to a company rather than the reverse, are typically carried out through the same online marketplace platforms that support consumer-to-consumer trade.
Sources
1. Wikipedia, Consumer-to-Business
WikipediaOpening definition paragraphQuote, Opening definition paragraph
Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value.
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