A network orchestrator is a company that creates and coordinates a network of peers who interact with and share in the value the network creates, whether by selling products or services, building relationships, sharing advice or reviews, or collaborating and co-creating with one another. Examples commonly cited for the model include eBay, Red Hat, Visa, Uber, Tripadvisor, and Alibaba. The concept grew out of organizational behavior research on interfirm networks beginning in the early 1990s, and the term itself came into use in the early 2000s to describe this style of business.
Facts
Core MechanismA network orchestrator creates and coordinates a network of peers who interact and share in the value the network creates, whether by selling products or services, building relationships, sharing advice or reviews, or collaborating and co-creating, rather than owning the assets its participants supply. 1 Origin YearThe organizational-behavior concept behind network orchestration traces to research from the early 1990s; the term itself was coined and put into use starting in 2001. Connections
Associated With
A network orchestrator coordinates a network of partners and suppliers to create value without owning most of the underlying assets itself, the coordinating role a platform business model is built to perform.
Sources
1. Wikipedia, Network Orchestrator
WikipediaLead section, first paragraph
companies [that] create a network of peers in which the participants interact and share in the value creation. They may sell products or services, build relationships, share advice, give reviews, collaborate, co-create and more.
Lead section, second paragraph
In 2001, the term "Network Orchestrator" was officially used by the authors Remo and Julian, after that several researches that followed used this nomination when referring to this structure of organizational relationship.
Lead section
Examples include eBay, Red Hat, Visa, Uber, Tripadvisor, and Alibaba.
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