Customer-to-customer, or C2C, is a business model in which a business creates an environment that allows two customers to interact and transact directly with each other, rather than every purchase running through a business-to-customer relationship. A common example is an online auction, where one consumer lists an item for sale and other consumers bid on it, with the platform acting only as an intermediary that typically charges a flat fee or a commission on the sale.
Facts
Core MechanismCustomer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. 1 Connections
Associated With
eBay, connecting individual buyers directly with individual sellers, is the most commonly cited real-world example of a customer-to-customer trading platform.
Sources
1. Wikipedia, Customer to Customer
WikipediaOpening definition paragraphQuote, Opening definition paragraph
Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other.
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