Authors and professors who shaped marketing practice, including the marketing mix, the four Ps and brand positioning. A person belongs here when the cited article names marketing as their field. It excludes general management consultants and strategy scholars. The group keeps together the people whose books and textbooks taught generations of students how products are priced, promoted, placed and positioned in the mind of the buyer.
All Marketing Thinkers
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Wikipedia, Philip Kotler
WikipediaHas Member: Philip Kotler, Lead sectionQuote, Has Member: Philip Kotler, Lead section
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus.
Wikipedia, Al Ries
Has Member: Al Ries, Lead sectionQuote, Has Member: Al Ries, Lead section
Alfred Paul Ries (November 14, 1926, October 7, 2022) was an American marketing professional and author.
Wikipedia, E. Jerome McCarthy
Has Member: E. Jerome McCarthy, Lead sectionQuote, Has Member: E. Jerome McCarthy, Lead section
Edmund Jerome McCarthy (February 20, 1928, December 3, 2015) was an American marketing professor and author.
Wikipedia: E. St. Elmo Lewis
Has Member: E. St. Elmo Lewis, LeadQuote, Has Member: E. St. Elmo Lewis, Lead
He is the author of AIDA marketing model
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