Elias St. Elmo Lewis (1872 to 1948) was an American advertising advocate who wrote and spoke prolifically about the potential of advertising to educate the public. Born in Philadelphia, he was educated at the University of Pennsylvania, where he edited the University Courier in 1893 and 1894, and in 1896 he founded an advertising agency called The Advertisers' Agency. He is the author of the AIDA marketing model, and he was inducted posthumously into the Advertising Hall of Fame in 1951.
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Source Wikipedia: E. St. Elmo Lewis
Source Wikipedia: E. St. Elmo Lewis
Theories and Models Developed
Source Wikipedia, AIDA (marketing)
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Wikipedia: E. St. Elmo Lewis
Early life
Lewis founded an advertising agency in 1896 called The Advertisers' Agency
Associated With: Advertising Industry, Biography
Lewis founded an advertising agency in 1896
Associated With: Marketing, Lead
He is the author of AIDA marketing model
In Group: Marketing Thinkers, Lead
He is the author of AIDA marketing model
View the SourceWikipedia, AIDA (marketing)
Theories and Models Developed: AIDA Model, LeadQuote, Theories and Models Developed: AIDA Model, Lead
originally created by St Elmo Lewis
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