Business Atlas

How Enterprise Is Built
Sign In
Text size
100%
Theme

Switch Atlas

Founders, Executives and Management Thinkers

Jack Trout

Management Theorist

John Francis Jack Trout, who lived from 31 January 1935 to 4 June 2017, was an American advertising executive and an owner of Trout & Partners, a consulting firm. The source credits him as the founder and pioneer of positioning theory, and also of marketing warfare theory. Both are named theories of marketing, so his contribution belongs to the practice of marketing and advertising rather than to general management. The source lead gives these facts and no more, so details of his books and clients are left for later depth work.

Connections

Associated With

Advertising Industry, Industries
Source Jack Trout (Wikipedia)
Management Consulting Industry, Industries
Source Jack Trout (Wikipedia)
Marketing, Practice Disciplines
Source Jack Trout (Wikipedia)

Companies Founded

Trout and Partners, Companies and Brands
Source Jack Trout (Wikipedia)

Companies Led

Trout and Partners, Companies and Brands
Source Jack Trout (Wikipedia)

Developed By

Marketing warfare strategies, Management Theories
Source Jack Trout (Wikipedia)
Positioning (marketing), Management Theories
Source Jack Trout (Wikipedia)

Founded By

Trout and Partners, Companies and Brands
Source Jack Trout (Wikipedia)

Led By

Trout and Partners, Companies and Brands
Source Jack Trout (Wikipedia)

Theories and Models Developed

Marketing warfare strategies, Management Theories
Source Jack Trout (Wikipedia)
Positioning (marketing), Management Theories
Source Positioning (marketing) (Wikipedia)
In the Other Atlases

Nationality

United States

Also in Geography Atlas: the nationality of this subject.

Source Jack Trout (Wikipedia)Lead, first sentence
Quote, Lead, first sentence
was an American advertising executive
Sources
Jack Trout (Wikipedia)
  • Lead, first sentence
    was an American advertising executive
  • Associated With: Marketing, Lead
    He was the founder and pioneer of positioning theory and also marketing warfare theory.
  • Associated With: Advertising Industry, Lead [associated-with]
    was an American advertising executive
  • Associated With: Management Consulting Industry, Lead [associated-with 2]
    an owner of Trout & Partners, a consulting firm
  • Companies Founded: Trout and Partners, Career
    He was the founder and president of the international marketing strategy firm
  • Companies Led: Trout and Partners, Career
    He was the founder and president of the international marketing strategy firm
  • Theories and Models Developed: Marketing warfare strategies, Lead
    He was the founder and pioneer of positioning theory and also marketing warfare theory.
  • Founded By: Trout and Partners, Career
    He was the founder and president of the international marketing strategy firm
  • Led By: Trout and Partners, Career
    He was the founder and president of the international marketing strategy firm
  • Developed By: Positioning (marketing), Lead
    He was the founder and pioneer of positioning theory and also marketing warfare theory.
  • Developed By: Marketing warfare strategies, Lead
    He was the founder and pioneer of positioning theory and also marketing warfare theory.
  • In Group: Management Consultants and Business Authors, Lead section
    an American advertising executive and an owner of Trout & Partners, a consulting firm
View the Source
Positioning (marketing) (Wikipedia)
Theories and Models Developed: Positioning (marketing), Lead
Quote, Theories and Models Developed: Positioning (marketing), Lead
The concept was popularised by advertising executives Al Ries and Jack Trout
View the Source

Take a Related Quiz

Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.