Renée Mauborgne (born 1963) is an American economist and business theorist who is a professor of strategy at INSEAD, a business school based in France, and co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author, with W. Chan Kim, of the 2005 book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. She studied and taught at the Ross School of Business at the University of Michigan before joining INSEAD, where she is a distinguished fellow, and she has published three books and numerous articles on the strategic management of multinational corporations.
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Source Wikipedia: Renée Mauborgne
Source Wikipedia: Renée Mauborgne
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Source Wikipedia, Blue Ocean Strategy
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Wikipedia: Renée Mauborgne
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is a professor of strategy at INSEAD
Associated With: Strategy, Lead
is a professor of strategy at INSEAD
In Group: Strategy, Innovation and Business Model Theorists, Lead
She is known as co-author of the 2005 book Blue Ocean Strategy
View the SourceWikipedia, Blue Ocean Strategy
WikipediaTheories and Models Developed: Blue Ocean Strategy, LeadQuote, Theories and Models Developed: Blue Ocean Strategy, Lead
written by W. Chan Kim and Renée Mauborgne
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