Atlas Trail
The Making of Modern Enterprise
From Gilded Age steel and oil to a Danish shipping line, a curated path through the founders, firms and turning points that shaped American and international big business.
Stop 1 of 11.
Founders, Executives and Management Thinkers
A Scottish immigrant who built Carnegie Steel into the largest steel producer of its era.
Stop 2 of 11.
Companies and Brands
The Pittsburgh steel company Carnegie built and sold in 1901.
Stop 3 of 11.
Corporate Events
The 1901 merger that made U.S. Steel the world's first billion dollar corporation.
Stop 4 of 11.
Companies and Brands
The steel giant that resulted, still producing steel today.
Stop 5 of 11.
Founders, Executives and Management Thinkers
Built Standard Oil into a near-total monopoly of American oil refining.
Stop 6 of 11.
Companies and Brands
The company that controlled 90 percent of U.S. oil production by 1900.
Stop 7 of 11.
Corporate Events
The 1911 Supreme Court ruling that broke it into 39 companies.
Stop 8 of 11.
Founders, Executives and Management Thinkers
Made the automobile affordable for ordinary Americans through mass production.
Stop 9 of 11.
Companies and Brands
The company he founded in 1903.
Stop 10 of 11.
Founders, Executives and Management Thinkers
A Danish shipping magnate whose venture became a global logistics giant.
Stop 11 of 11.
Companies and Brands
A.P. Moller-Maersk today, one of the world's largest container shipping and logistics companies.
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