Air Jordan is a line of basketball shoes and associated apparel created by Nike for basketball player Michael Jordan, launched in 1985 with the original Air Jordan I. It became one of the most commercially significant athletic-shoe product lines in history, credited with pioneering athlete-branded signature sneaker deals as a major marketing strategy, spawning a large collector and resale ("sneakerhead") market, and eventually its own standalone Jordan Brand subsidiary within Nike.
Facts
Classification
Sector (GICS) Offering Kind Connections
Associated With
The Air Jordan line is made and sold by Nike, Inc.
In Sector
Entity identity for the business product-service.sector GICS enum value this member already carries, per the phase 3 entity-backed browse bucket pilot (docs\design_entity_backed_browse_buckets_20260928.md, owner decision 2026-09-28 on business product-service.sector, w-bucketpilot-gics-0929). The sector fact itself, with its own citation, remains on the member entity unchanged; this edge only adds the durable entity identity the enum value already names.
Sources
1. Air Jordan
Intro, sentence 3
released to the public on April 1, 1985
Intro, sentence 1
produced by Nike, Inc.
Introduction, GICS sector classification
Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc.
Introduction, offering kind classification
Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc.
View the SourceWikidata: Nike Air Jordan
Wikidata Q420953, class allow-list match (w-wdresolver-0926)View the Source Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.
Sign in to dispute this or suggest a correction.