Apple TV+, since a late 2025 rebrand marketed simply as Apple TV, is a subscription over the top video streaming service owned by Apple. It launched on November 1, 2019, offering original films and television series produced under Apple's own Apple Studios banner and marketed as Apple Originals. The service had grown to more than 45 million paid memberships by the time of the rebrand.
Facts
Launch YearThe service was rebranded from Apple TV+ to Apple TV in late 2025, per the same article; this entity was minted under the Apple TV+ name live at the time and is unaffected by this fact. Classification
Sector (GICS) Offering Kind Sources
1. Wikipedia, Apple TV (streaming service)
Wikipedialead section, REST API summary extract
The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals.
Introduction, GICS sector classification
Apple TV, formerly known as Apple TV+, is a subscription over-the-top streaming service owned by Apple.
Introduction, offering kind classification
Apple TV, formerly known as Apple TV+, is a subscription over-the-top streaming service owned by Apple.
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