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Red Bull

Consumer Staples

Red Bull is a brand of energy drink created and owned by the Austrian company Red Bull GmbH. It held a 13 percent global share of the energy drink market in 2023 and ranked as the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its 1987 launch, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025 alone.

Facts
Classification
Sector (GICS)
Consumer Staples 1
Offering Kind
Product 1
Sources
1. Wikipedia: Red Bull
Wikipedia
  • Introduction, GICS sector classification
    Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.
  • Introduction, offering kind classification
    Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.
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